Colts Expand Into Germany and Austria with New Partnership

The Indianapolis Colts have announced a new partnership with former player Björn Werner to expand their presence in Germany and Austria. Werner will serve as the official ambassador for the Colts brand in these countries.

Colts Expand Into Germany and Austria

The Indianapolis Colts have announced an exciting new partnership with former player Björn Werner to expand their presence in Germany and Austria. Werner, a well-known NFL expert and former Colt, will serve as the official ambassador for the Colts brand in these countries. He will represent the team at public events, engage with new and existing fans, and advise the Colts on business and marketing strategies. Werner’s expertise and popularity in the football scene make him an ideal choice for this role.

“I’m incredibly proud and excited to be working with my former team again to represent the Horseshoe in Germany and beyond,” Werner said.

The Colts are committed to not only sharing their rich tradition and history but also developing the sport further to open up opportunities for people around the world to learn and play American Football.

In addition to Werner’s new role, the team has also hired Ben Guerrero as Director of International to lead their global expansion efforts. Guerrero brings extensive experience from his time with the NHL’s Seattle Kraken and San Jose Sharks, as well as the Washington Capitals.

These moves are part of the NFL’s Global Markets Program, which aims to expand the league’s global fan base. The Colts plan to promote fan engagement, develop business opportunities, and support educational programs for the sport to make American Football more popular worldwide.

Björn Werner, former Colts player and new ambassador for the Colts brand in Germany and Austria

A Global Expansion

The Colts’ expansion into Germany and Austria is a significant step in the NFL’s efforts to grow its global presence. With Werner on board, the team is well-positioned to build a strong following in these countries.

The NFL logo

The NFL’s Global Markets Program is a key initiative to increase the league’s popularity worldwide. By partnering with local experts like Werner and investing in international marketing efforts, the NFL aims to make American Football a truly global sport.

What’s Next?

The Colts’ expansion into Germany and Austria is just the beginning. With Werner’s leadership and the team’s commitment to developing the sport, we can expect to see more exciting developments in the world of American Football.

American Football

Stay tuned for more updates on the Colts’ international efforts and the NFL’s Global Markets Program.