Indianapolis Colts Expand Presence in Germany and Austria with New Partnership

The Indianapolis Colts are expanding their presence in Germany and Austria with a new partnership with former Colts player and NFL expert Björn Werner. Werner will serve as the official ambassador for the Colts brand and will represent the team at public events. He will also advise the Colts on their business and marketing strategy in the region.

Werner, who is a popular figure in the football scene in Germany and Austria, is excited about the opportunity to work with his former team. “I am incredibly proud and looking forward to working with my former team again to represent the Horseshoe in Germany and beyond.”

The Colts are also hiring Ben Guerrero as their new Director of International to lead their international expansion efforts. Guerrero brings extensive experience from his time with the Seattle Kraken and San Jose Sharks.

These moves are part of the NFL’s Global Markets Program, which aims to expand the league’s global fan base. The Colts plan to promote fan engagement, develop business opportunities, and support educational programs for the sport to make American football more popular worldwide.

As part of their expansion efforts, the Colts will be looking to increase their presence in Germany and Austria through various marketing and outreach initiatives. This includes partnering with local football teams and organizations to promote the sport and build a stronger fan base in the region.

Björn Werner, who is also the co-host of the popular football podcast “Football Bromance,” is well-positioned to help the Colts achieve their goals in the region. His expertise and popularity will be invaluable in promoting the Colts brand and building a stronger following in Germany and Austria.

The Colts’ expansion efforts in Germany and Austria are an exciting development for American football fans in the region. With Werner on board, the team is well-positioned to make a significant impact and build a loyal fan base in the years to come.

Conclusion

The Indianapolis Colts’ expansion efforts in Germany and Austria are a testament to the growing popularity of American football in the region. With Björn Werner as their ambassador and Ben Guerrero leading their international efforts, the team is well-positioned to make a significant impact and build a loyal fan base in the years to come.