Discover Airlines Partners with Tampa Bay Buccaneers: A New Era in American Football in Germany
American Football is making significant strides in Germany, and the excitement only grows with each new season. In a move that showcases this cultural shift, Discover Airlines, a subsidiary of Lufthansa, has announced a partnership with the reigning Super Bowl champions, the Tampa Bay Buccaneers. This collaboration was revealed shortly after the NFL’s opening weekend, further emphasizing the momentum of this beloved sport in Germany.
Discover Airlines teams up with an NFL franchise.
The Buccaneers, led to glory by legendary quarterback Tom Brady, are not new to Germany. In November 2022, they faced off against the Seattle Seahawks in Munich, marking a historic moment for the NFL in Europe. Now, with the launch of this partnership, the Bucs aim to increase their visibility within the German market, where enthusiasm for American Football is palpable.
A Partnership Built on Shared Goals
The multi-year collaboration between Discover Airlines and the Buccaneers highlights a strategic alignment aimed at maximizing their reach in their respective markets. As stated in a press release, both organizations will engage in marketing initiatives, events, and ticket giveaways for flights and games, paving the way for increased fan interaction.
According to Bernd Bauer, CEO of Discover Airlines, “This partnership is dedicated to all sports enthusiasts and American Football fans. As an airline that flies daily to Tampa Bay, we are excited to welcome many fans aboard and bring them directly to these extraordinary sporting events.”
Every week, Discover Airlines provides twenty direct flights from Frankfurt to Florida, targeting a market that has become increasingly important, particularly for the Buccaneers. The airline also offers exclusive direct routes not only to Tampa Bay but also to other Florida hotspots such as Orlando and Fort Myers.
Tampa Bay Buccaneers expand their reach in Germany.
A Notable Owner and Future Prospects
The significance of this partnership is further underscored by Bryan Glazer, owner of the Buccaneers, who expressed enthusiasm for this collaboration. “Today marks an important day for the Buccaneers, as we celebrate our first international partnership with a German company.” Glazer is well-known in the sporting world, holding significant stakes in the English football powerhouse Manchester United, linking the worlds of American Football and European sports more closely than ever.
Looking ahead, fans are keenly interested to see if the Buccaneers will return to Germany soon. After two thrilling NFL games in Frankfurt last year, attention will now shift to the upcoming match in Munich featuring the New York Giants and the Carolina Panthers. With the German market serving as a focal point for the Buccaneers, the possibilities are vast.
As American Football continues to flourish in Germany, this partnership between Discover Airlines and the Tampa Bay Buccaneers serves as a testament to the growing synergy between the two cultures, opening new avenues for fan engagement and sporting excitement. The combination of international travel and unique sporting opportunities is sure to appeal to many football enthusiasts.
Conclusion
In conclusion, Discover Airlines and the Tampa Bay Buccaneers are not just teaming up for publicity; they are forging a real connection with an ever-expanding fan base in Germany. By introducing unique initiatives and experiences, they hope to bridge the gap between American Football and European audiences, ensuring that both sides benefit from this alliance. This partnership not only enhances the global appeal of the sport but enriches the experience for fans eager to support their teams across borders.
