Photo by Netflix Scores Big with NFL Christmas Ad Spots
The NFL’s Christmas Day games may have a new home, but prices for commercial slots aren’t budging much. According to reports, the five ad packages for pro football’s Christmas games on Netflix will each cost at least $5 million.
The NFL’s Christmas Day games are set to be a lucrative affair
The packages are categorized by pre-game, halftime, in-game feature No. 1, in-game feature No. 2, and post-game, with the last one being the most expensive. This is a significant development, as Netflix will become the fourth non-cable channel to carry an NFL game this season.
The NFL’s eight designated sponsors, including Gatorade, Verizon, Visa, and Microsoft, are expected to have first dibs on the package options, with a June 26 deadline to decide.
The corporations will have the opportunity to market their products during telecasts of either Chiefs-Steelers — set for 1 p.m. ET — or Ravens-Texans at 4:30 p.m. ET.
 The NFL’s sponsors are set to benefit from the lucrative ad packages
The 2024 NFL season will mark the first to showcase games on Netflix, requiring fans to have another subscription to an ancillary streaming platform. Along those lines, fans need NBC’s Peacock in order to watch the clash between the Packers and Eagles from Sao Paulo, Brazil in Week 1, plus require access to ESPN+ to watch the Chargers play the Cardinals on “Monday Night Football” in Week 7.
 The NFL’s streaming landscape is set to change in 2024
In conclusion, the NFL’s Christmas Day games are set to be a lucrative affair, with Netflix scoring big with ad packages worth at least $5 million. The NFL’s sponsors are expected to benefit from the deal, and fans will need to have the necessary subscriptions to access the games.
