NFL and Netflix Team Up for Exclusive Christmas Day Doubleheader
The National Football League (NFL) has taken another significant step in making its games more accessible to a broader audience. In a recent development, the league has struck a three-year deal with streaming giant Netflix, which will see the NFL’s 2024 Christmas Day doubleheader being streamed exclusively on the platform.
The NFL logo is seen on the field prior to a game between the Green Bay Packers and the Miami Dolphins at Hard Rock Stadium in Miami Gardens, Florida.
The Pittsburgh Steelers will host the reigning two-time Kansas City Chiefs in one of the two holiday games, as reported by Bleacher Report. The Christmas Day matchups will be officially announced when the NFL releases its full schedule.
“Last year, we decided to take a big bet on live — tapping into massive fandoms across comedy, reality TV, sports, and more,” Netflix chief content officer Bela Bajaria said in a news release. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts. We’re so excited that the NFL’s Christmas Day games will be only on Netflix.”
The NFL has been actively pursuing ways to increase the availability of its games, and this deal is a significant step in that direction. The league has been working to make its games more accessible, and this partnership with Netflix is a major milestone in that effort.
A festive atmosphere at an NFL game on Christmas Day.
“The NFL on Christmas has become a tradition, and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans,” Hans Schroeder, NFL executive vice president of media distribution, said in a statement.
The deal is reportedly worth around $150 million per game, according to Bloomberg. This is a significant investment, but it demonstrates the NFL’s commitment to expanding its reach and making its games more accessible to a broader audience.
The NFL and Netflix logos side by side, symbolizing their new partnership.
The NFL and Netflix have had a relationship for the past couple of years, with the docuseries “Quarterback” being released on Netflix in 2023. This summer, “Receiver” will premiere on the streaming platform, further solidifying their partnership.
This deal is a significant development in the NFL’s efforts to increase its global reach and make its games more accessible to a broader audience. With Netflix’s massive subscriber base, this partnership is expected to bring NFL games to a whole new level of exposure.
NFL fans cheering at a game.
The NFL’s commitment to making its games more accessible is a testament to its dedication to its fans. This partnership with Netflix is a significant step in that direction, and it will be exciting to see how it unfolds in the coming years.
