The NFL Faces a Monumental Antitrust Suit
The National Football League (NFL) is facing a monumental antitrust lawsuit that could cost the league more than $21 billion. The case, which was originally filed in 2015, revolves around the NFL’s “Sunday Ticket” package and whether the league violated any antitrust laws by offering this package to consumers.
The NFL’s “Sunday Ticket” package has been at the center of an antitrust lawsuit.
The “Sunday Ticket” package was first introduced in 1994, allowing out-of-market fans to watch their home team. However, the plaintiffs argue that the NFL worked together with its network partners to inflate the price of “Sunday Ticket,” making it unaffordable for most people.
“NFL, Fox, CBS, and DirecTV agreed to make an expensive toll road that very few people would be able to afford,” said Amanda Bonn, the attorney for the plaintiffs, in her opening statement.
On the other hand, the NFL argues that “Sunday Ticket” is a premium product, and its high price is justified. According to former NFL executive Steve Bornstein, the league designed “Sunday Ticket” to be an additional package that wouldn’t take a huge chunk of TV ratings away from its network partners.
The NFL designed “Sunday Ticket” to be an additional package.
If the NFL were to lose this case, it could potentially be extremely costly. The plaintiffs are seeking $7.1 billion in damages, but since this is a federal antitrust case, the law calls for that number to be tripled, which means there’s potentially $21.3 billion on the line for the NFL.
This case covers every residential and commercial customer who subscribed to “Sunday Ticket” between 2012 and 2022, which puts the class-action number at nearly 2.5 million people.
The outcome of this case could have significant implications for the NFL.
The outcome of this case could have significant implications for the NFL and its business model. As the league continues to navigate this complex legal battle, fans and stakeholders alike will be watching closely to see how it all unfolds.