How Cookies are Used on Your Favourite Websites

Have you ever stopped to think about what happens when you click ‘Accept all cookies’ on your favourite website? From authentication to advertising, cookies play a vital role in how websites operate and the experience they provide to users. But how exactly do they work and what information do they collect?

What are Cookies?

Cookies are small text files stored on your device by a website. They contain information such as user preferences, authentication details, and browsing history. Websites use cookies to personalise your experience, track your behaviour, and provide targeted advertising.

What are cookies and how are they used?

Why do Websites Use Cookies?

Websites use cookies for a variety of purposes. Firstly, they help to authenticate users and apply security measures to prevent spam and abuse. Cookies also allow websites to measure your usage and track your behaviour. This information can be used to improve the user experience, develop new services, and deliver targeted advertising.

Personalised Advertising

Many websites use cookies to deliver personalised advertising. By tracking your browsing history and search data, websites can build a profile of your interests and preferences. This information can then be used to deliver targeted ads that are more relevant to you.

How do websites use cookies to deliver targeted advertising?

Opting Out of Cookies

If you’re concerned about the use of cookies on your favourite website, you can opt out. Most websites provide an option to reject cookies or manage your cookie settings. You can also adjust your browser settings to block cookies or delete existing cookies.

How can you manage your cookie settings?

Conclusion

Cookies play a vital role in how websites operate and the experience they provide to users. While they can be used to deliver targeted advertising, they also help to authenticate users and improve the user experience. By understanding how cookies work and how to manage your cookie settings, you can take control of your online experience.