The Scoop on Yahoo's Data Collection Practices

Learn about Yahoo's data collection practices and how to control what information is collected about your online activities.

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Yahoo’s Data Collection Practices: What You Need to Know

As a user of Yahoo’s websites and apps, you may have noticed that the company collects a significant amount of data about your online activities. But what exactly does Yahoo do with this data, and how can you control what information is collected?

Cookies and Data Collection

Yahoo uses cookies to provide its websites and apps, authenticate users, apply security measures, and prevent spam and abuse. However, the company also uses cookies to collect information about your browsing habits, search history, and other online activities. This information is used to deliver personalized advertising and content, as well as to measure the effectiveness of ads and content.

Yahoo’s data collection practices have raised concerns among users.

What Information Does Yahoo Collect?

Yahoo collects a range of information about its users, including IP addresses, browsing history, search queries, and location data. This information is used to deliver targeted advertising and content, as well as to improve the company’s services.

Controlling Your Data

If you’re concerned about the amount of data that Yahoo collects, there are steps you can take to control what information is collected. When you visit Yahoo’s websites or use its apps, you’ll see a prompt asking you to accept or reject the company’s use of cookies and other tracking technologies. If you choose to reject these technologies, Yahoo will not collect certain types of data about your online activities.

You can control Yahoo’s use of cookies and other tracking technologies.

Conclusion

Yahoo’s data collection practices are a common practice among online companies, but it’s still important to be aware of what information is being collected and how it’s being used. By understanding Yahoo’s data collection practices and taking steps to control what information is collected, you can help protect your online privacy.